Following the talks from representatives of Seacourt Printing and Robert Horne Publishing, I felt more comfortable using paper or card for the label and coloured inks, provided that they come from a sustainable source and are not harmful to the environment. This is why I chose to bring in the orange element to my designs to match the Lea & Perrins brand.
When thinking about how to appeal to a younger generation it made sense to utilise social media to help advertise the product and promote environmental issues. The use of a QR (Quick Response) code allows a user with a smart phone to scan the label with their camera, which then takes the customer to a website or app.
Designing a mobile website would allow me to keep the packaging minimal, while introducing some extra elements, such as the recipe ideas that Lea & Perrins were keen to promote. This could also be used to highlight environmental issues and a 'guerilla' social media campaign using Twitter hashtags. This initial mock-up uses the rough paper style background of the label and similar typography and icons to tie into the branding, and has these web elements on separate pages, however I was thinking of featuring one statistic or fact about climate change per day and a 'recipe of the day'. The hashtag element '#bottleit' was an initial idea for a campaign to challenge people to reuse the bottle in different ways, as containers or art and so on.
No comments:
Post a Comment