Main Project: Existing Designs

Lea & Perrins

Playing on their 'Original and Genuine' slogan, Lea & Perrins retain a very traditional style with their packaging which shows their pedigree as the market leader and more high-end than its competitors. The front of the label includes some old-fashioned features like the autograph behind the more modern lettering and the portraits and border. The back of the label is quite cluttered, featuring a lot of information that maybe doesn't need to be included.

Biona Organic Worcester Sauce

The biona packaging features a purple base colour which seems to be used as often as black and orange for Worcestershire Sauce, including on the Walkers crisps of that flavour. The bottle is very reminiscent of the Lea & Perrins design and features a similar styled cap, but the label is much more simplified, and the actual flavour is very clear, unlike Lea & Perrins which relies on the brand identity more.

Life Free From Worcester Sauce

This Worcestershire sauce design is aimed at people who like to watch what they're eating, with the company showing what the product is free from prominently on the label. Again, the shape of the bottle is very similar, but in this case the bottle is an opaque black colour, and again the style of the sauce is very visible. This design includes a photographic element at the bottom which gives it a stand-out quality on the shelf.

Spring Gully Worcestershire Sauce

Spring Gully present a more colourful approach to the packaging design, including bright yellow and red and again use a similar shape and the clear glass of Lea & Perrins. The design isn't very modern, but not in a traditional sense like Lea & Perrins, but instead is reminiscent of the early nineties. I don't feel that this is an effective design and it wouldn't persuade me to choose their sauce over the other brands I've looked at.

Tiger Tiger Worcester Sauce

The style of the actual bottle is very similar to the Life Free From example, but the style of the label borrows more from the original Lea & Perrins design, using the black and orange colour scheme. The design makes this offering seem like a cheap alternative maybe due to the bold typography which is reminiscent of fast food restaurants. This design seems to be aimed at customers who want Worcester sauce but aren't prepared to spend too much money, and for that reason the style is quite successful.

Worcester Sauce by Sainsbury's

This is my favourite design of them all, and is more eye-catching to me than Lea & Perrins when they are stacked on the supermarket shelf. Again, the bottle shape is the same, as is the cap and the orange and black colour scheme but I love the simplicity of the design. The 'Worcester sauce' and 'by Sainsbury's' are the same style as the rest of the Sainsbury's own range, and features simple iconography at the bottom of the label. This seems to be a much more popular style at the moment than the traditional approach, and is one that will inspire my designs.